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What Is Content Marketing? Everything You Need to Know


But why does quality content matter? Well, in today’s competitive market, customers have more choices than ever before. They can easily go online and find a competitor that offers the same product or service at a lower price. So how do you make sure they choose you? By offering them something of value – something that educates, entertains, or otherwise speaks to their needs. That’s where content marketing comes in. By creating quality content that appeals to your target audience, you can build trust and credibility with potential customers – and ultimately, convince them to choose your business over your competitors.

What is Content Marketing?

This is a question that many business owners and marketers are asking themselves. Content marketing is a form of inbound marketing that focuses on creating and distributing content to attract and retain customers. It can be in the form of blog posts, videos, infographics, eBooks, or social media posts. The goal of content marketing is to engage your audience and create a relationship with them. When done correctly, content marketing can generate leads and sales for your business. In this blog post, we will discuss what content marketing is and how you can improve your engagement rate!


Content marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

Content marketing is a type of marketing that focuses on creating and distributing content in order to attract and retain customers. The goal of content marketing is to build a relationship with your audience by providing them with information that is valuable and relevant to their needs. In order to be successful, content marketing must be strategic, thoughtful, and well-executed.

It takes time and effort to create quality content, but it can be an extremely effective way to reach your target market. When done right, content marketing can help you build trust and credibility with your audience, establish yourself as an expert in your field, and ultimately drive sales. If you’re serious about growing your business, content marketing should be a key part of your marketing strategy.

Content Marketing Strategy Basics

In order for content marketing to be successful, you need to have a content strategy in place. This means that you need to know who your target audience is, what kind of content they will engage with, and where they will be consuming that content. Once you have a content strategy in place, you can start creating and distributing content that is relevant to your audience.


Any good content marketing strategy starts with keywords. Keywords are the words and phrases that people use when they're searching for information online. By targeting the right keywords, you can ensure that your content is seen by the people who are most likely to be interested in it.

There are a few different ways to choose keywords for your content. One is to simply think about the words that people might use when looking for information like yours. Another is to use keyword research tools, which can help you to identify the most popular keywords in your field. Whichever method you use, it's important to choose keywords that are relevant to your topic and that aren't too competitive. Once you've selected your keywords, you can start incorporating them into your content. Use them in your titles, in your headings, and throughout your text. But don't overdo it - using too many keywords can actually hurt your chances of ranking high in search results. By following these simple tips, you can make sure that your content gets seen by the right people.


While the end goal of content marketing is always to make money, it’s important to keep in mind that profit comes as a result of satisfying customers’ needs and desires. As such, the first step in any effective content marketing strategy is understanding your audience: who they are, what they’re interested in, and what problems they’re trying to solve. Once you have a solid understanding of your audience, you can begin creating content that appeals to their needs. 


Of course, simply creating content isn’t enough – you also need to get it in front of your target audience. This is where distribution comes in. There are a number of different channels you can use to distribute your content, from social media platforms like Facebook and Twitter to email newsletters and targeted ads. The key is to find the distribution channels that reach the largest portion of your target audience. 

Ultimately, by creating and distributing high-quality content that addresses the needs of your target audience, you can build trust and credibility with potential customers – and drive profitable actions from them.

Measuring Content Marketing Success

Most businesses create some form of content marketing, whether it be blog posts, ebooks, newsletters, or social media posts. But with so much content being produced, it can be difficult to know which pieces are actually having an impact.

That’s why it’s important to measure the success of your content marketing. By looking at metrics such as views, shares, and clicks, you can get a better idea of what content is resonating with your audience and what isn’t.

Additionally, measuring the success of your content marketing can help you to adjust your strategy going forward. If you find that certain types of content aren’t performing as well as others, you can make changes to ensure that your future content is more successful. In short, taking the time to measure the success of your content marketing is essential for ensuring that your efforts are effective.

Content Engagement

One of the most important aspects of content marketing is engagement rate. This is the percentage of people who see your content and take some sort of action, such as liking, sharing, or commenting. The higher your engagement rate, the more successful your content marketing will be.

There are a few things you can do to improve your content engagement rate. First, make sure that your content is high-quality and relevant to your target audience. If your content is not interesting or valuable, people will not want to engage with it. Second, distribute your content on channels that your target audience is active on. If you’re trying to reach millennials, for example, you’ll want to focus on distributing your content on social media platforms like Snapchat and Instagram. Finally, use calls-to-action in your content to encourage people to like, share, or comment on your posts.

So, what content engagement rate should you be aiming for? A good content engagement rate will vary depending on the platform you’re using and the type of content you’re sharing. However, a general rule of thumb is that you should aim for an engagement rate of at least 0.02%. This means that for every 1000 views of your content, at least 20 people should be taking some sort of action.

Read Time

Another important aspect of content marketing is read time. This is the average amount of time that people spend reading your content. The longer someone spends reading your content, the more engaged they are with it.

There are a few things you can do to improve your content’s read time. First, make sure that your content is well-written and easy to understand. Use short sentences and paragraphs, and include subheadings to break up your text. Second, use images, videos, or infographics to break up your text and add visual interest. Finally, keep your content updated and relevant to your audience. If you’re sharing outdated information, people will not want to read it.

So, what read time should you be aiming for? A good read time will vary depending on the length of your content. However, a general rule of thumb is that you should aim for a read time of at least two minutes. This means that people should be spending an average of two minutes reading your content before moving on.


Content marketing is a great way to engage your audience and generate leads and sales for your business. By creating high-quality, relevant content and distributing it on the right channels, you can improve your content engagement rate and read time, and ultimately drive more profitable customer action.

If you’re looking to get started with content marketing, or improve your existing content marketing strategy, contact us today! We can help you develop a content strategy that will engage your target audience and help you achieve your business goals.

How Lailara can  Improve your Content Marketing

If you're a business in Kentucky, then you know how important it is to have a strong online presence. And one of the best ways to improve your online visibility is through local SEO solutions.

Lailara's local SEO solutions can help your business in a number of ways.

First, they can help you create content that is optimized for your target audience and locality. This means that your content will be more likely to show up in search results when people are looking for businesses like yours.

Second, Lailara's local SEO solutions can help you improve your website's design and user experience. This will make it easier for potential customers to find and use your website, which can lead to more sales and conversions.

Third, Lailara's local SEO solutions can help you build backlinks from high-quality websites. This will improve your website's authority and trustworthiness in the eyes of search engines, which can lead to higher rankings and more traffic.

Fourth, Lailara’s Local SEO Solutions caches pages on their server which makes pages load faster for mobile users as well as desktop users accessing your site from different parts of the world.

So if you're looking for ways to improve your content marketing, consider investing in Lailara's local SEO solutions. They could be just what you need to take your business to the next level!