Six Effective Local SEO Strategies for Small Businesses
Small businesses often have a smaller marketing budget and fewer resources than larger competitors. However, that doesn’t mean they can’t succeed in the hyper-competitive world of online search. In fact, local SEO is a smart way for small businesses to leverage their limited resources to compete with bigger businesses in their area. Read on to learn how you can leverage local SEO strategies to give your business an edge over the competition.
What is Local SEO?
Local SEO is the practice of optimizing your website for local search. Local search accounts for about 80% of all online search engine traffic. This means that if you want more customers coming to your business, you need to rank higher on Google for searches that are relevant to your company. Local SEO is different than organic SEO, which is optimizing your site for broad keyword searches. However, the majority of people searching online will use terms related to their location. If you want to be found by these potential customers, you need to focus on local SEO.
On Page Optimization
The first step in optimizing your site for local SEO is to make sure that your site is ready to handle the increased competition. You don’t want to put in all of this effort only to have your site fall flat. To avoid this, make sure your site is optimized for the building blocks of SEO success. You’re going to want to make sure that your site is:
Easy to Navigate
Your site’s navigation should be intuitive and make sense to your visitors. If they can’t find what they’re looking for, they’ll leave and never come back. It should take less than three seconds for people to find what they’re looking for.
People are searching for businesses on their mobile devices more than ever before. If your site isn’t mobile-friendly, you’re automatically losing out on a huge chunk of potential customers.
Local Listing Citations
While there’s no guarantee that Google will show your business on the first page of its search results, many people will click on the first few results. Even if your site ranks fifth or sixth, you’re not going to see as many clicks compared to the top results. That’s why it’s so important to get yourself listed in as many local search engines as possible to avoid being left out in the cold. It’s often free to get yourself listed on these sites, but you may have to verify your business location first. In order to do this, you’ll have to go through a verification process through each site. This process varies depending on which site you’re using. For example, you’re going to need to verify your business address on Google My Business, Yelp, Bing, and so on. Once you’ve verified your listing, Google will pick up that you’ve added your business to their site. This will boost your credibility and help you rank higher in local search results.
Getting high-quality links from reputable websites can be a challenge, but it’s an important part of local SEO. Getting backlinks from other websites is a great way to let Google know that your site is trustworthy and credible. That’s why it’s important to build links to your site from as many authoritative sites as possible.
One of the first steps you should take when optimizing your site for local search is to conduct keyword research. This will help you determine which keywords and search terms you should be targeting. Don’t just focus on generic, broad keywords. Instead, look for search terms that are more specific to your business. This will help you rank higher in local search results and bring in more customers.
Another way to strengthen your local SEO is through content marketing. This can take a variety of forms, like guest posting, blog posts, or even publishing a print or newspaper ad. The important thing is that your content shows up in Google search results. This will not only help you rank higher in Google, but it’s also a great way to start building your brand equity. When deciding what topics to write about, keep in mind that you want to pick something that’s relevant to your business. If you find yourself writing about a topic that has nothing to do with your business, you won’t get much out of it. Instead, look for topics that are timely, relevant, and on-topic. This will help you to build your online authority.
Social Media Advertising
When people think of social media advertising, they often think about Facebook ads. While Facebook advertising is a great way to promote your business, there are several other social media platforms that you can use to your advantage. If you’re not using these platforms to advertise your business, you’re missing out on a great opportunity to get more customers. Twitter, for example, is a great place to target local customers. You can also use LinkedIn to find new customers. Instagram can be a good platform for local businesses too.
Why is Local SEO important?
As we mentioned above, local search accounts for 80% of all online search engine traffic. This means that the majority of people looking for products or services are doing so on Google. If you want to see an increase in sales, you need to rank higher in local search results. That’s why it’s so important to focus on local SEO and make sure that you’re putting in the right effort to rank as high as possible. Having a strong presence in local search will also help you to build your brand equity. Customers will be able to find you even without typing in your website URL. This helps you to build trust with your customers and leads to more sales.
Local SEO is an important part of any online marketing strategy. It’s especially important for small businesses, which may not have the budget for mass advertising campaigns. By optimizing your site and getting listed in local search engines, you can get more customers coming to your business. That’s why it’s important for businesses to focus on local SEO and make sure they’re ranking in Google’s first page.
How Lailara can Help Local Customers Find You
Lailara is a local SEO company that specializes in helping businesses improve their web presence and rank higher in search engine results. We offer a variety of services including keyword research, on-page optimization, and link building. Our team of experts can help you identify the best strategies for reaching your target audience and getting more customers to your business.
If you're looking for ways to reach more local customers, Lailara's local SEO solutions can help. We can optimize your website for local search terms, helping you to show up in results when people in your area are searching for businesses like yours. We can also help you build links from other local websites and directories, which can increase your visibility and Rankings. Contact us today to learn more about how we can help you grow your business with local SEO solutions.
I'm Shawn, and I love helping businesses make order from chaos. As a Chief Results Engineer, I work with clients to align sales and marketing messaging, make data analytics useful and meaningful, and create position statements that actually get read. In my spare time (which is rare), I enjoy spending time outdoors with my dogs, detailing my car, and barbecuing on my pellet smoker.