How to Boost Your Online Presence with Local SEO Solutions (And get the best ROI!)
Are you struggling to get your business noticed online? If so, you’re not alone. According to a recent survey by the Online Marketing Institute, 83% of small businesses fail to rank on local search engines because they have not implemented effective local SEO strategies. Are you one of them? In this article, we’ll help you understand the importance of local SEO and why it matters to your business. Then, we’ll suggest some ways that you can boost your presence with local SEO solutions. Let’s dive in!
What is local SEO?
Local SEO, or “local search engine optimization,” is a specific type of SEO that helps businesses show up in local search results for their specific city and/or state. This can result in an increase in leads and sales for your business. Local SEO includes on-site optimization (e.g., title tags and meta descriptions), citations (e.g., NAP, address, and hours listed on services like Yelp, Foursquare, etc.), and link building (e.g., guest posts and partnerships with other local businesses). Most of the same principles behind general SEO are also applicable to local SEO. The main difference is that, rather than optimizing one website, you’ll be optimizing multiple citation sites.
On Page Optimization
While it may seem like the most straightforward form of local SEO, on page optimization is often the most neglected or overlooked aspect of local SEO. Local businesses often have a lot of content to optimize, which can be a daunting task for one person or team to do. With that in mind, on page optimization is essential to your site’s success in local search. It’s important to ensure that your business is found by customers in their local area.
This is another form of local SEO that is often overlooked by businesses, but it’s incredibly important for lead generation. One of the most crucial aspects of citation building is ensuring that your business name, address, and telephone number (NAP) are listed correctly on each one. This includes the hours of operation and other information that customers might want to know before visiting your store. According to a study by Bright Local, businesses that have their NAP listed on third parties have a 31% higher click-through rate (CTR) than businesses that don’t. Another study, by Pacensis, found that businesses with citations have 25% more leads than those without.
Another important aspect of local SEO is link building. This allows your business to acquire links from other websites, which will help improve your ranking on the SERPs. One way to build links is to partner with other businesses in your area. You could collaborate on content or have someone write a guest post on your blog. You could also offer to write a guest post for another website. When linking to other websites and businesses, make sure that you’re not using excessive anchor text. This could result in a penalty from Google, which could then cause your site to drop in the SERPs.
One of the most important factors in ranking well with local SEO strategies is finding the right keywords. This is especially true if you’re trying to rank for local keywords. When ranking for local keywords, you’ll want to find keywords that include your business name, the name of the city where your business is located, and the services that you offer. One way to find the right keywords is to conduct keyword research. You can use a variety of tools to perform keyword research, including Google’s Keyword Planner, AdWords, and SEO tools like SEMrush, Ahrefs, and SpyFu.
Another way to boost your local SEO is through content marketing. This can be done in a variety of ways, but one way is to write articles about your industry or field. You could also create videos that could be posted on your website or YouTube channel. These videos could be about a topic related to your industry or service. They could also be how-to videos that show customers how to do something, like reach a certain goal or solve a problem. The more content that you have, the more exposure you’ll get, which can lead to more customers and leads. If you don’t have the time or resources to create your own content, you can also hire writers to do it for you. You can also outsource link building to content writers who may be able to get guest posts published on other websites.
Social Media Advertising
A great way to boost your local SEO is to use social media advertising. This can be done through platforms like Facebook, Instagram, Twitter, and other social media sites. There are a few ways that you can use social media ads to boost your local SEO. You can create ads that drive people to your website, guest posts, or links to your business listing. When creating ads, make sure that you include your business name and address. You could also include a special promotion or coupon to encourage people to visit your business. If you’ve ever searched for a local business, you know how frustrating it can be to find the business listing that you’re looking for. If your business is not showing up in the search results, it’s possible that you’re not optimizing your presence for local SEO.
Why is local SEO important?
These days, most people search for information online before visiting a brick-and-mortar store. This means that you need to be ranking in the search results for people to find you. Regular SEO is important for general ranking, but for local businesses and brick-and-mortar, you also need to focus on local SEO. To get your business found on Google, you’ll need to make sure that you’re optimizing your website and that you’re building citations and links from other websites. You’ll also need to make sure that you’re using the right keywords and content to attract customers.
Local SEO is increasingly important for businesses that want to be found online. To get your business noticed in your city, you’ll need to focus on on-site optimization, citations, link building, keyword research, content marketing, and social media advertising. If you’re struggling to get your business noticed, it’s likely that you’re not prioritizing local SEO. To improve your ranking and get more customers, you’ll have to focus on implementing effective local SEO strategies.
How Lailara can Help Boost your Online Presence
As a business owner in Kentucky, you know how important it is to have a strong online presence. After all, potential customers are searching for your products and services online every day. But with so much competition out there, how can you make sure your business stands out? That's where Lailara comes in. We offer local SEO solutions specifically tailored to businesses in Kentucky. We can help you boost your online visibility and attract more customers to your website.
Here's how we can help:
• We'll research the keywords that customers are using when they search for businesses like yours in Kentucky.
• We'll optimize your website for those keywords so that your site shows up higher in search engine results pages (SERPs).
• We'll create high-quality content for your website that will engage potential customers and get them interested in what you have to offer.
• We'll build internal and external backlinks to your website from other websites, which will help improve your site's authority and ranking.
With our local SEO solutions, we can help you take your online presence to the next level and attract more customers to your business. Contact us today to learn more!
I'm Shawn, and I love helping businesses make order from chaos. As a Chief Results Engineer, I work with clients to align sales and marketing messaging, make data analytics useful and meaningful, and create position statements that actually get read. In my spare time (which is rare), I enjoy spending time outdoors with my dogs, detailing my car, and barbecuing on my pellet smoker.