We Help Small Businesses Reach Their Digital Marketing Goals
Grow your business with our digital marketing services.
Stop wasting time and money.
Increase revenue and improve ROI.
Hi. We're Lailara.
Lailara LLC is a digital marketing consulting agency that supports small businesses in Kentucky.
We're passionate about helping our clients change the world.
We believe that digital marketing can be a powerful force for good, and we're committed to using our skills and expertise to help our clients make a positive impact.
We also offer coaching and training services whether you need help with your digital marketing strategy or you're looking to build your own in-house capacity, we're here to help.
Lailara LLC is a content strategy and digital marketing consulting firm founded in 2009. Originally established as a data and information management consulting firm, the company evolved over time to meet the changing needs of its clients.
Today, Lailara helps businesses develop integrated content strategies and implement successful digital marketing campaigns. With a focus on friendly, helpful service, Lailara strives to create lasting relationships with its clients and help them achieve their business goals.
Who We Help
Content Strategy is Our Passion
Our Strategy and Consulting Services
Digital Marketing Strategy
Digital marketing is no longer about one channel or one tactic. It's an always-on, integrated effort that requires a thoughtful, strategic approach.
We can help you create a digital marketing strategy that meets your business goals and objectives.
We'll start by evaluating your current situation and understanding your specific needs.
We'll then research and recommend a range of options across digital marketing channels.
Finally, we'll prioritize actions and make recommendations for the next steps. Our digital marketing strategy services are flexible and can be tailored to your budget and timeline.
We also offer hourly consulting services for those who need ongoing advice and support with their digital marketing efforts.
Contact us today to learn more about how we can help you achieve your digital marketing goals.
Our SEO team provides data-driven strategy deliverables including website audits, keyword research, site architecture plans, site migration consulting, competition assessments, and content strategies.
We focus on creating a holistic SEO approach that not only ranks our clients' websites higher in search engine results pages (SERPs) but also helps them achieve their business goals.
It's no secret that SEO and digital marketing go hand-in-hand. After all, what good is a website if no one can find it?
That's where SEO comes in. By optimizing your website for search engines, you're able to increase your visibility and draw in more potential customers.
But how exactly does SEO impact digital marketing success?
First of all, it helps to increase traffic to your website. This is because when your site appears higher up on search engine results pages (SERPs), people are more likely to click on it.
And the more people who visit your site, the greater the chance that some of them will take the desired action, whether that's making a purchase, signing up for a newsletter, or contacting you for more information. SEO also plays a role in building brand awareness and trust.
When users see your site consistently appearing in search results, they'll start to recognize your brand and associate it with certain keywords or topics.
This association can help to build trust and confidence in your brand, leading to even more success down the line. So as you can see, SEO strategy really does impact digital marketing success.
By taking the time to optimize your website for search engines, you could see a significant boost in traffic and conversions.
Not to mention, you'll also enjoy some additional benefits like increased brand awareness and trust.
So why not give it a try?
Social Media Strategy
As the internet and social media continue to evolve, so does the way businesses reach and engage with their target audiences.
A well-executed social media strategy can be a powerful tool for any business, big or small.
At Lailara, we believe that social media should be an integral part of any business's marketing mix.
We start by understanding your unique goals and objectives. From there, we evaluate which platforms are most likely to help you achieve those goals.
We also take into account factors like your target audience, budget, and overall marketing mix.
Once we have a solid understanding of your needs, we develop a customized social media strategy that will help you achieve your desired results.
This may include anything from creating engaging content to running targeted ad campaigns. And of course, we're always available to provide ongoing guidance and support.
If you're ready to take your social media presence to the next level, contact us today.
We'll be happy to discuss your specific needs and create a tailor-made solution that delivers results.
Our team specializes in developing advertising strategies that are specifically tailored to your budget and goals.
We have a deep understanding of what works on each social media platform, so you can be sure that your campaigns will be highly effective.
Some of the platforms we work with include Facebook, Instagram, and LinkedIn. Since we understand how important it is for businesses to reach their target audiences through advertising, we use an engaging tone that reflects your brand voice.
This way, your customers will be more likely to respond positively to your campaigns. If you're interested in learning more about our services, please don't hesitate to contact us.
We would be happy to discuss your specific needs and develop a customized solution for you.
Content Marketing Plans
Your business goals are our top priority when devising a content marketing plan.
We take a comprehensive and multifaceted approach to content marketing, with the aim of supporting your goals across multiple digital channels.
Our team will work closely with you to ensure that your content marketing plan is tailored specifically to your needs and delivers the results you want to see.
With our help, you can achieve greater online visibility, reach more customers, and drive real business growth.
Our Mission & Vision
We help our clients increase their online visibility and customer engagement by developing strategy-driven content that aligns with their business goals.
At Lailara, we believe that our values are what guide us as we create our company culture and select team members, projects, and partners.
We came to this conclusion after much discussion and reflection, and we believe that these values serve as an inner compass for everyone in the company.
By coming back to why we do the work that we do, and how we can continue to evolve together, we can stay true to our core values and build a strong foundation for the future.
Our Client’s Best Interests
Our clients’ best interest is always our top priority.
We see ourselves as part of your team and are highly motivated to help you succeed.
For every project, we align our strategy with our client’s goals, needs, and budget.
If we’re not the best fit for a particular project, we recommend vendors who can better serve you.
This way, you can be confident that you’re working with the right people to achieve your objectives.
Relationships are at the foundation of our company.
We believe that strong, healthy relationships are essential to a thriving business.
We show respect for each other, communicate with courage, listen deeply, and express gratitude in our words and actions.
We contribute to a healthy and empowering workplace culture and seek opportunities for connection and collaboration with our clients, colleagues, and community.
Our goal is to build strong relationships that help us create a thriving business.
We believe in balance.
We know that in order to be our best selves, we need to take care of our bodies, hearts, and minds.
We also know that we can't pour from an empty cup. So we're thoughtful about how we spend our time and energy.
We pursue excellence on the job and work to deliver the very best to our clients.
But we also support each other's efforts to live our best lives now and in the future—pursuing our personal goals and dreams, spending time with loved ones, and taking care of our full selves—bodies, hearts, and minds.
As part of our commitment to our own growth, we see learning as a daily practice that includes listening, questioning, and stretching ourselves.
We believe that creative, effective solutions grow from trying new things, measuring results, and refining our approach.
Collaboration is central to our learning process, as it allows us to make informed decisions based on sound data and research.
By constantly challenging ourselves and others, we create an environment in which everyone can thrive.